Heidi Erdmann-Sullivan

As Director, Sales and Marketing at Care.com, Heidi is responsible for developing innovative, results-driven programs for Care@Work – a consumer-centered portfolio of family care for employers and their diverse workforce. Passionate about helping HR professionals improve the lives of their employees, Heidi follows and writes about the top trends and research impacting both employees and employers in the workplace, including the future of work, consumerism and HR, building employer brands, pay equity and paid leave policy, and company culture. Prior to joining Care.com, Heidi led marketing teams at a variety of technology companies including Constant Contact. She lives north of Boston with her husband Brian and their “daughter” Lexi – a 10 lb. Shih-Tzu therapy dog.

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Recent Posts

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6 Reasons Backup Care is a Must-Have Employee Benefit

Backup Care has fast-become a critical component of an employee benefits package, because it...

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We Can't Stop a Government Shutdown, But Backup Care Can Protect Our Employees When Care Plans Fall Through

When the government shuts down, it affects all of us, but it really hits home for the thousands of...

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9 Takeaways from the NEBGH-AARP 2017 Caregiving and the Workplace Report

In a recent AARP study, unpaid caregivers working at least 30 hours a week at their “regular” job...

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Utilization by Generation: Keep the Focus on Better Communication

For all our generational differences, there’s a lot about us that’s the same when it comes to...

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It's National Caregivers Month - Make the Most of It With This Weekly Guide

Did you know that November is National Caregivers Month? It’s a great opportunity to connect with...

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6 Ways to Help Solve the Puzzle of Measuring Presenteeism

Measuring presenteeism can feel a little like finding a needle in a haystack. It’s not as...

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Presenteeism is Scary - Here Are 7 Things You Can Do About It

It’s silent, elusive and lurking right around the corner.  It often goes undetected - sneaking...

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Take Your Employees' Work-Life Temp: 5 Survey Fundamentals

Summer vacations are fast becoming a distant memory and year-end deadlines are closing in. Not to...

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How Akamai Made Backup Care a Building Block for Diversity

The numbers are staggering: U.S. businesses forgo more than $33.6 billion annually due to lost...

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4 Tips for More Meaningful Benefits Measurement

Whether we like it or not, it's necessary: measurement.  In the past, HR struggled to find enough...

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The Most Compelling Work-Life Stats of 2017 (so far)

We certainly talk about “work-life” more than ever these days.  Be it in the context of balance,...

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Workplace Stress Busters: 12 Uncommon Holidays to Celebrate in Q4

Let’s face it: Q4 can be a perfect storm of overwhelming personal and professional demands. ...

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