Heidi Erdmann-Sullivan

As Director, Sales and Marketing at Care.com, Heidi is responsible for developing innovative, results-driven programs for Care@Work – a consumer-centered portfolio of family care for employers and their diverse workforce. Passionate about helping HR professionals improve the lives of their employees, Heidi follows and writes about the top trends and research impacting both employees and employers in the workplace, including the future of work, consumerism and HR, building employer brands, pay equity and paid leave policy, and company culture. Prior to joining Care.com, Heidi led marketing teams at a variety of technology companies including Constant Contact. She lives north of Boston with her husband Brian and their “daughter” Lexi – a 10 lb. Shih-Tzu therapy dog.

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Recent Posts

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Are Your Benefits and Company Culture Really Working Together?

Benefits should be an extension and an expression of your organization’s culture, but they also...

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The Cost of Care: Highlights from 2017 Survey Results

Did you know nearly one in three families spend 20 percent of their income on child care? And...

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The Care Crisis is Here - How Can We Respond?

Most of us don’t like to think about aging or being ill – whether it’s our loved ones or...

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More Meaning, Less Noise: 6 Tips for Better Benefits Communication

The glossy tri-fold brochure may soon be extinct.  The overstuffed packet? Its days are numbered,...

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You've Got a Friend: How HR and Marketing Can Help Each Other Navigate Workplace Consumerism

HR is now expected to communicate with employees like marketers do with prospects.  But without the...

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Your Best Brand Ambassadors Are Right Down the Hall

Tom Brady might not be your company's brand ambassador, but you do have your very own team of...

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Things Change: Design a Benefits Program That Can Respond

Change is inevitable.  This is especially true when it comes to designing a benefits program that...

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How Employers Can Help Parents Beat the Back to School Care Jitters

Parenting comes with a lot of hard lessons, particularly the one about accepting things you can't...

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Put Your HR-Marketing Partnership to Work

It's not as simple as "HR needs to be more like Marketing."  HR and Marketing need one...

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Know your Audience: 5 Tips for Identifying Employee Benefits Needs

When it comes to designing an effective benefits program, it all begins with knowing your...

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7 Ways Consumerism is Changing the Workplace

Choice. Transparency. Personalization. Immediacy.  The benefits of being a modern-day consumer. We...

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People, Partners and Tech: Your Formula for Boosting Benefits Utilization

There’s magic in threes.  And when it comes to developing a successful benefits utilization...

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