Heidi Erdmann-Sullivan

As Director, Sales and Marketing at Care.com, Heidi is responsible for developing innovative, results-driven programs for Care@Work – a consumer-centered portfolio of family care for employers and their diverse workforce. Passionate about helping HR professionals improve the lives of their employees, Heidi follows and writes about the top trends and research impacting both employees and employers in the workplace, including the future of work, consumerism and HR, building employer brands, pay equity and paid leave policy, and company culture. Prior to joining Care.com, Heidi led marketing teams at a variety of technology companies including Constant Contact. She lives north of Boston with her husband Brian and their “daughter” Lexi – a 10 lb. Shih-Tzu therapy dog.

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Recent Posts

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These Organizations are Making Senior Care Benefits Work

The competition is on: employers who offer high quality, affordable care options for employees’...

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More Company Culture, Less Burnt Burgers: 9 Summer Outing Makeovers

Dear Standard-Issue Summer Outing, It’s not you. It’s me.  Year after year, you deliver on your...

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10 Companies Making Care Benefits Work

Every company has a unique employee population with unique benefits needs, but almost all of them...

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Lost in Translation: 5 HR Disconnects and How to Overcome Them

Sometimes it's like hearing, “The dog ate my homework.” As an HR professional, you come to class...

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Global Leaders: 3 Organizations Working to Advance More Women

A lot can happen in a century.  According to estimates in a recent Women in the Workplace...

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HR Research Radar: 5 New, Must-Read Reports

There’s no shortage of compelling workplace research published in the first half of 2017.   But for...

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7 Benefits for Supporting the Sandwich Generation

Picture this: Wake up the kids, pack lunches, make an appearance at school drop-off, arrive just in...

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Giving Her More Tools of the Trade: How Male-Dominated Industries Are Recruiting Women

Somewhere between 2 and 3 percent.  That’s the number of women currently represented in the...

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HR Summer Reading List: 5 New Books to Raise the Beach-Reads Bar

Make some room next to the sunscreen, water bottle and towel, because here are five new books...

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8 Ways Organizations Can Advance More Women

It’s not just about diversity and inclusion. It’s about business performance. And when...

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What Working Dads Really Want for Father's Day

Forget the grill light, beer cap map or Homer Simpson novelty socks. What do working dads really...

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10 Key Questions to Ask About Your HR-Brand Partnership

HR and brand. A not so unlikely pair, but it hasn’t been until recent years that they’ve gotten the...

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