Heidi Erdmann-Sullivan

As Director, Sales and Marketing at Care.com, Heidi is responsible for developing innovative, results-driven programs for Care@Work – a consumer-centered portfolio of family care for employers and their diverse workforce. Passionate about helping HR professionals improve the lives of their employees, Heidi follows and writes about the top trends and research impacting both employees and employers in the workplace, including the future of work, consumerism and HR, building employer brands, pay equity and paid leave policy, and company culture. Prior to joining Care.com, Heidi led marketing teams at a variety of technology companies including Constant Contact. She lives north of Boston with her husband Brian and their “daughter” Lexi – a 10 lb. Shih-Tzu therapy dog.

Find me on:

Recent Posts

Blog Featured Image

5 Values That Make GenZers the New Traditionalists

Graduation season is in full swing and with it, a flurry of research and predictions about the...

 Read more ›

Blog Featured Image

9 Ways to Gamify Your Wellness Program

Games. We’re wired to love them. They’re a diversion, an escape into something competitive, social,...

 Read more ›

Blog Featured Image

Top 20 HR Groups to Join on LinkedIn

We all just want to belong, right? Fortunately, the digital world provides endless opportunities to...

 Read more ›

Blog Featured Image

Diversifying the Emoticon Workforce - Meet Busy Day Mom

She arrived last June - just about a month after Super Mom… Skype’s Busy Day emoticon:  And while...

 Read more ›

Blog Featured Image

Whole-Family Care Is Here - Is Your Organization Ready?

Have you heard the term, “Whole-Family Care” yet? It’s an HR concept that is fast-gaining traction...

 Read more ›

Blog Featured Image

Top HR Events for the Rest of 2017

Just about this time every year, it happens. It’s that moment at work when you blink and realize...

 Read more ›

Blog Featured Image

What You Need to Know from the Leading Work-Life Research Centers (in 5 minutes or less)

When it comes to producing cutting-edge research in work-life integration studies, there are two...

 Read more ›

Blog Featured Image

6 Expert Tips to Create a Culture of Health and Wellbeing

Do you have a culture of health and wellbeing at work? Could it be stronger? For those of us who...

 Read more ›

Blog Featured Image

11 No-Cost Tips for Better Senior Care at Your Institution

Has your institution been working to meet current best practices in Senior Care?  If so, you’ve...

 Read more ›

Blog Featured Image

The Organization of the Future is Neither Organized (like it used to be), Nor in the Future

 You can’t miss it. The “organization of the future” is showing up just about everywhere this year...

 Read more ›

Blog Featured Image

Do You Have a Stealth Plan for Corporate Wellness?

On the first day of the Health and Benefits Leadership Conference, attendees learned how to be HR...

 Read more ›

Blog Featured Image

3 Universities Leading the Way in Senior Care

Like most employers today, colleges and universities are increasingly challenged with responding to...

 Read more ›