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Is This 'All About That Bass' Parody Awesome, Awful or Something Else?

Posted by Patrick Ball on 15 Dec 2014

By now you’ve seen the “All About That Bass” parody video from  three Columbia Business School students.  Clever and edgy, topical and over-the-top, “Bitch in Business” has been labeled awesome, feminist, hilarious and head-scratching.  

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There are jokes aplenty -- of bottle poppin’, briefs droppin’, egg freezin’ female professionals. 

A few of the lines will hit close to home for some. Example: “Getting called bitch means I’m doing something right.” And a few badly miss the mark. Closing the wage gap by stapling a dollar bill? 

But the point of the video is clear: It subverts workplace stereotypes and hammers the double-standard that ambitious women in business are seen as “pushy” or “abrasive,” while men are rewarded for going after what they want.  

Or does it? 

Critics of the CBS Follies parody of Megan Trainor's hit have pointed out that some of the skits take it too far to be taken seriously.

The video's producers told Inc.com, the inspiration for "Bitch in Business" came from one of the women's experiences working in finance, but at the end of the day, the point of the video is  to entertain. 

“Act like a man, get called a bitch,” the YouTube description reads. “A love letter to all the badass bitches who aren’t afraid to be themselves in the business world.”

So what do you think? Love the video? Hate it? Sound off in the comments below.  And tell us: Do you need to be a “bitch" to get ahead in business as a woman? 

Note: The video below is semi-NSFW.

 

Read more about Egg-Freezing as a Female-Friendly Work Perk 

 

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