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More Meaning, Less Noise: 6 Tips for Better Benefits Communication

The glossy tri-fold brochure may soon be extinct.  The overstuffed packet? Its days are numbered,...

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You've Got a Friend: How HR and Marketing Can Help Each Other Navigate Workplace Consumerism

HR is now expected to communicate with employees like marketers do with prospects.  But without the...

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Employee Stories: The Practical Magic of Backup Care Benefits

I hopped off the plane at 2 a.m. in Boston after a West Coast business trip, turned on my phone and...

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Your Best Brand Ambassadors Are Right Down the Hall

Tom Brady might not be your company's brand ambassador, but you do have your very own team of...

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Things Change: Design a Benefits Program That Can Respond

Change is inevitable.  This is especially true when it comes to designing a benefits program that...

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How Employers Can Help Parents Beat the Back to School Care Jitters

Parenting comes with a lot of hard lessons, particularly the one about accepting things you can't...

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Employee Stories: Facing Fatherhood and the Challenge of Finding Care

Many times I’ve stood in front of a room of executives and decision makers to sell a product whose...

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Put Your HR-Marketing Partnership to Work

It's not as simple as "HR needs to be more like Marketing."  HR and Marketing need one...

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Know your Audience: 5 Tips for Identifying Employee Benefits Needs

When it comes to designing an effective benefits program, it all begins with knowing your...

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7 Ways Consumerism is Changing the Workplace

Choice. Transparency. Personalization. Immediacy.  The benefits of being a modern-day consumer. We...

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Employee Stories: How Care Benefits Shaped My Career as a Working Mom

I had my first child while working at my first job - as a buyer for Filene's in Boston. My husband...

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People, Partners and Tech: Your Formula for Boosting Benefits Utilization

There’s magic in threes.  And when it comes to developing a successful benefits utilization...

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