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What Women Want: What It Takes to be a Great Company for Women

Joanne Derr on November 13, 2014 04:27 PM

Companies don’t support their employees because they’re looking for recognition -- they do it because it’s the right thing to do for the employees and for business, in terms of performance, recruitment and retention. explains how to be a great company for women

At, we work hard to practice what we preach externally about supporting parents and caregivers to make sure  our own workforce of parents and caregivers has what they need to thrive as well. And, partly because of those efforts, was recently awarded the No. 2 spot on Daily Worth’s dw25 Best Companies for Women.

Even better -- the DailyWorth said could be the best company for moms, and mothers-to-be.

It was a very tight race … for the no. 1 slot. While our point system did ultimately land at no. 2, it’s worth pointing out that may very well be the no.1 company for women who have children or who are considering expanding their families to accommodate them based on a wealth of support and flexibility.

Daily Worth’s ranking of Best Companies for Women was determined by factoring in “upward mobility and a culture of support for women and their families.”  Read the full report here. earned its spot on the list based on our female leadership, our female-driven workforce (70 percent of 665 global employees are women) and our eye-popping 87 percent retention rate for female employees. The piece highlights’s strong female leadership, which includes our founder and CEO, more than half of the organization’s senior leaders, and 43 percent of our board of directors.

The Daily Worth also cited our generous, lifestyle-oriented perks, like organic produce delivery, on-site manicures and pedicures, and dry cleaning drop off and pickup at work.

But it takes more than that to be a great company for women – in fact, for all employees. When you get down to it, meaningful work, professional development opportunities, family-friendly benefits and an entrepreneurial company culture matter a lot.

And here’s where is walking the talk. We’re not sharing the news about our placement on Daily Worth’s list of the Best Companies for Women to brag, but rather to demonstrate the real value of lifestyle benefits for both employers and working families.

Learn more about Establishing Company Culture 

As the largest online marketplace for finding and managing family care, our mission is to help families address care needs across the lifecycle -- from child care and senior care, to petcare, tutoring and housekeeping.

As our Founder, Chairwoman and CEO Sheila Lirio Marcelo likes to say, “When it’s working at home, it’s working at work.”

At, we do that in a variety of ways, both formally and informally. Flexibility is one example. We focus on results and excellent work, rather than time spent in the office. Many of our managers support their direct reports working from home on an as-needed basis, and over 200 CareForce employees work from home part-time.

Taking care of employees also means taking care of their families. As stated in the Daily Worth, effective January 2015, will increase its paid maternity leave to 12 weeks. Beyond that, our employee benefits packages include the full suite of our Workplace Solutions offerings:

At the end of the day, we all want to retain our great employees. By supporting their loved ones through family-friendly benefits, we’ve found that we’re also supporting our employees and enabling them to be more present, engaged and focused at their jobs.

Read more about Paid Leave and Retention Strategies 

We’re honored to be listed in the company of other excellent technology companies, like Facebook, Yahoo and IBM, who are renowned for their industry-leading people practices.

Lists like the dw25 aren’t just about companies that are great places to work for women. They’re about being great companies for all employees.


Joanne Derr is the Vice President of Human Resources at, responsible for HR Strategic Programs and Learning and Development. As an HR executive, consultant and coach in the technology, higher education and not-for-profit sectors, Joanne has co-created employment brands, expanded the use of social media to attract top talent, and led efforts to develop and diversify the workforce.